The best solution
often sits in your blind spot.
We partner with independent businesses and mission-driven organizations ready to take up more space and align what they believe with how they show it.
If who you are doesn't show up in what people see, nobody notices you. If what people see doesn't match who you are, nobody trusts you.
If who you are doesn't show up in what people see, nobody notices you. If what people see doesn't match who you are, nobody trusts you.
If who you are doesn't show up in what people see, nobody notices you. If what people see doesn't match who you are, nobody trusts you.
SERVICES
Strategy
Strategy
The infrastructure building that defines where the brand stands and what it stands for.
Research & Discovery
We investigate and map what's true about your brand to build a strong foundation
Research & Discovery
We investigate and map what's true about your brand to build a strong foundation
Positioning
we define the space your brand can claim to find what differentiates you from others
Positioning
we define the space your brand can claim to find what differentiates you from others
Purpose, mission & vision
we define why your brand exists and where it's headed to motivate any following decision
Purpose, mission & vision
we define why your brand exists and where it's headed to motivate any following decision
Audience definition
we narrow down who you're talking to so the messaging lands on the right ears
Audience definition
we narrow down who you're talking to so the messaging lands on the right ears
Tone of voice
we shape how your brand behaves to forge strong clear relationships with your network
Tone of voice
we shape how your brand behaves to forge strong clear relationships with your network
Brand Story
we define a strong voice that tells your target audience who your brand is
Brand Story
we define a strong voice that tells your target audience who your brand is
Brand Expression
Brand Expression
The practical layer that makes strategy tangible, making the brand seen, heard and felt.
Visual identity
we create the basic toolkit to guide any visual expression and recognition of your brand
Visual identity
we create the basic toolkit to guide any visual expression and recognition of your brand
Verbal Identity
We shape vocabulary, tone, and rhythm to make your brand recognisable simply through words.
Verbal Identity
We shape vocabulary, tone, and rhythm to make your brand recognisable simply through words.
Brand Guidelines
we document the range of the brand expression to ensure consistency over time and usage
Brand Guidelines
we document the range of the brand expression to ensure consistency over time and usage
Packaging and Print
we design the physical, printed applications of your brand
Packaging and Print
we design the physical, printed applications of your brand
Digital
We design for screens, interactions, and inboxes
Digital
We design for screens, interactions, and inboxes
Collaterals, templates
We turn one-off design decisions into repeatable systems to reach scale
Collaterals, templates
We turn one-off design decisions into repeatable systems to reach scale
CLIENTS
I work with independent businesses and mission-driven organizations who are ready to take up more space than their current presence allows them.
I work with independent businesses and mission-driven organizations who are ready to take up more space than their current presence allows them.
Armada
Branding, Creative Direction
Armada
Branding, Creative Direction
Emma Lopes Art
Branding
Emma Lopes Art
Branding
Novo Novo
Strategy, Ux Consultancy
Novo Novo
Strategy, Ux Consultancy
St. Julian's School
Branding
St. Julian's School
Branding
Sassy Women Society
Creative Direction, Branding
Sassy Women Society
Creative Direction, Branding
Seeds for Change
Web Design, Strategy
Seeds for Change
Web Design, Strategy
Kalayaan
Editorial Design
Kalayaan
Editorial Design
Lisbon Art Weekend
Web Design
Lisbon Art Weekend
Web Design
Quinta da Bufala
Web Design, Creative Direction
Quinta da Bufala
Web Design, Creative Direction
Medysee
Branding
Medysee
Branding
© 2026 GIULIAVIRTUS
PORTO, PORTUGAL, GMT +1 hour
© 2026 GIULIAVIRTUS
PORTO, PORTUGAL, GMT +1 hour
© 2026 GIULIAVIRTUS
PORTO, PORTUGAL, GMT +1 hour